Now imagine a sun-protection line created by a special forces officer (SOF). Created for the military and available for people who spend a lot of time on the sun, outdoor, hiking in nature, sailing.
A Danish startup launched a line with 2 Functional Sunscreens and an After Sun Lotion. The line is called Operators Skincare – www.operatorsskincare.dk @operators_skincare and Ansnei.com is official reseller and distributor of all products from Operators, and deliver worldwide.
A former Special Forces Operator from the Danish #Jægerkorpset – Johan de Renouard – spent two years developing the line. It took lot of knowledge from the rough outdoor environment on what is needed for a sunscreen that protects – and does not grease, nor is inconvenient.
The products are made to withstand wind, water and extreme weather conditions. Non-sticky, nice texture – without dust and sand sticking to the layer. Fragrance free of course. Sweat resistant, and keeps being effective for a long period of time. ⠀
No matter where you are in the Arctic, the desert, or operating all day, you need to be protected as a SOF (special forces) soldier. The line from Operators Skincare have passed the test. The military used them in the Middle East and in the cold rough environment of Greenland.
“Our products are based on the principle that a person must fulfill a mission or achieve a result in sports – he needs equipment that will not let him down. And this is the key to success” says Johan.
The target audience is men. It is, first of all, a “male sunscreen product”. For men, not many sunscreens exist on the market (according to Johan), and of course there are women in extreme sports and military personnel. Hiking, trekking and sea sport people will also appreciate the products.
The future include launching a gel for removing military camouflage, a cream that protects the skin from fire for firefighters. Well, 10-15 more products are in development. And also, the task is to supply the armed forces of European countries, the police, and only to be sold through approved channels. Operators Skincare is developed, designed, and produced in Denmark. Comes in 200ml.
Shop in https://SHOP.Ansnei.com
How do you like the concept?
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